Google “MOLE” and it will come up with bodily imperfections or a furry subterranean invader. In west Coast America it even will come up with a popular edible dish.
However, put in the word “TRAP” and the scene changes. There is a proliferation of information, advice, videos and promotions flogging antediluvian contraptions for eliminating talpa europaea, or the common mole to you and I.
So how do you choose the best and most effective trap?
Most of these traps were designed over a century ago and there has been very little change since. So when you come up with the exciting new design, the EasySet Mole Trap, that is amazingly effective, designed and made in Britain, how do you get the message across?
The answer is With Difficulty!
Over the past twelve months we have invested in very limited advertising (it’s expensive, particularly for a start up company!). We took a stand at the Malvern Spring Show which was a great success and we did the same across the country at Burghley Horse Trials. Again a great success (thank you customers).
But can you persuade journalists to review the product and get you some valuable editorial? Can you hell! Yes, they all love the product but when push comes to shove they all fight shy of the “fluffy animal brigade” and the ensuing “hate mail”.
So how are we getting the message across? Well, it’s all down to you. Our fabulous customers. Good old fashioned “word of mouth.”
And if you want to make the right choice then just take a look at the reviews on our web site. They say it all, from Austria to the USA, Cornwall to Scotland. Then purchase a couple of Beagle EasySet Mole Traps and become another satisfied customer.
But more especially keep the reviews coming. We value your continuing support and please tell a friend! .
Recently the countryside in our part of the world is making headlines for all the wrong reasons at the moment thanks to the dreadful flooding affecting the Somerset Levels.
Take at look at these remarkable images of the Somerset floods taken from space
From our Mole Hill here in North Somerset we are very conscious of how lucky we are that we do not have to deal with the tough challenges many homes and businesses are currently facing due to their property and premises overtaken by the floods.
We have pulled together a few links below for websites helping the communities on the ground with financial and practical hands-on support:
FLAG: FLAG or Flooding on the Levels Action Group is the main campaigning organisation and you can find their website here and find them on Facebook and Twitter. Via their Facebook page businesses are offering equipment, waterproof clothing, wellies, and food for volunteers or just about anything that will help make life easier for those affected by the floods or the volunteers supporting them. It really does all help!
DONATIONS: If you would like to donate directly to the Somerset Community Foundation appeal then click here and you will go straight through to their justgiving.com page. The SCF have been facilitating community philanthropy since 2002 and are experts at dealing with complicated fund raising projects.
VOLUNTEERING: Finally, if you have either time or special skills to offer to the volunteer groups working on the ground then the best places to head to register your support are the floodvolunteers.co.uk website and the FLAG Facebook page and pledge your support..
So technically it is still winter and you may be thinking that you don’t need to start worrying about your lawn until the start of spring… However with a little care and attention now your lawn will be in good shape for the coming spring.
Firstly, use a light rake or brush to keep the lawn free of leaves and debris.
Then aerate consolidated areas of the lawn with a fork or with a spiking machine. This will relieve compaction, improve drainage and allow more air into the root system leading to a healthier lawn.
Remember worms improve the nutrient content of soil and are beneficial to the soil structure. (another good reason to keep your lawn mole free, as they eat the worms!) Worm casts are best left to dry and then swept or brushed away with a stiff brush.
And of course there is the ‘when to start mowing?’ debate…
Our friends at The Lawn Company http://www.lawn.co.uk/ have some great advise. They say that if and when we get some finer spring like weather, then this would be an ideal time to mow the lawn and the effect of mowing the lawn will stimulate additional growth. Check out their blog for more excellent lawn care tips http://www.grassclippings.co.uk/.
As always we welcome any lawn care tips and advise you may have, just leave us a comment below!.
We are currently being inundated by customer enquiries from mainland Europe and the USA, and are inviting enquiries from distributors who might be able to help us to more easily sell our products in these overseas markets.
Please address any enquires of this nature to Sonja Beasley at firstname.lastname@example.org.
We look forward to hearing from you!.